Learn to protect your reputation
Guides, articles and answers to get the most out of your hotel review management.
How Google ranks hotel reviews: what you can influence the honest way
Google does not show your reviews at random. Here is the map of what it weighs, what you can move ethically, and what can wipe out your entire listing.
The real cost of a one-star review for your hotel
A negative review does not cost you a star. It costs ranking, it costs rate, and it costs bookings you will never know you lost. Here is the full bill.
How to respond to reviews like a professional hotel (without sounding like a template)
Structure, tone, and timing for responding to good and bad reviews. Your reply does not speak to the author: it speaks to the hundreds who will read it later.
Where reviews live: Google, OTAs, and TripAdvisor, and where to put your energy
Not all reviews live in the same place or measure the same thing. Here is the map of where to invest your effort and how each platform reinforces the others.
What the hotel global review index is, and how to think about your own reputation score
A single number summarizing your reputation across all platforms sounds like magic. It is a useful concept, with traps. Here is how to understand it and build your own.
How to spot fake or extortion reviews at your hotel
Not every one-star review is an angry guest. Some are competitors, extortion, or bots. Learn to read the signals, document the case, and report it properly on each platform.
Stop discovering problems once they are already public
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